Whether your business is online or off, using a targeted email marketing strategy can help you make more money, keep your customers longer and turn more causal visitors into paying customers. The nice thing is that it is cheap and easy to do, virtually anyone can do it no matter what size your business is. As with all things, there are some steps you must take to put it all together. Here is an overview of those steps: 1. Figure out who your target market is. If you are already in
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